Originally founded 20 years ago on Main Street of Somerville, NJ, Beneath It All has proudly served women of all shapes and sizes. Recently the store has been passed from one generation to the next, and has returned the shop to its roots as a lingerie boutique.

Today we are proud to carry a variety of sizes and styles fit for all occasions. Whether you are looking for daily bras, push up bras, sports bras, strapless bras, bridal lingerie, panties, shape wear, chemises, baby dolls, camisoles, robes, PJ’s, or something more sexy, we have you covered! We have spent many hours scouring all the best intimate apparel lines available for our clients, and have selected only the best. We have a personal passion for bra fittings, and would love to show you how much better you feel when you start your day with a properly fitted foundation. You can get the support you need and still look amazing!

Come visit us and enjoy the bridge from your classic favorites, to gorgeous french lingerie, to local NYC designers.